Industry:
Food (Sport Nutritions)
Quick Overview
Business Introduction
We are a female-led, Yorkshire-based start-up who are redefining the sports nutrition industry with a focus on premium, eco-conscious protein powder. We prioritise sustainability in every step of our operation, from local manufacturing to recyclable packaging. Our grant funding allows us to develop thoughtful solutions for a health-conscious and environmentally aware market.
Our protein powder boasts exceptional quality and taste, catering to those who are environmentally conscious and seeking sustainable dietary choices. We utilise dairy-free protein sources, without compromising on taste. Our premium positioning reflects our locally sourced, high-quality ingredients and our dedication to environmentally responsible practices.
Potential Direction
The clients offer two approaches, a general Marketing plan, or a more detailed analysis.
Marketing Plan
Market Analysis:
- Leveraging industry reports and data to conduct an STP (Segmentation, Targeting, and Positioning) analysis, will assist the client in identifying ideal customer segments, particularly the specific needs and preferences of health-conscious consumers paying a premium for sustainable products.
Competitive Landscape:
- It is essential to understand the strengths and weaknesses of their competitors. This knowledge will inform their strategy and help position their offerings effectively in the marketplace.
Branding Strategy:
- Based on the market analysis and competitor insights, you can propose a strong brand that resonates with the target audience.
Detailed Market Analysis
- Consumer Behavior: Utilise industry reports and market research to understand the specific needs and preferences of health-conscious consumers paying a premium for sustainable products. Analyze their purchase decision factors and willingness to pay for eco-friendly protein powder. Tools: Online surveys, focus groups, competitor analysis.
- Premium Pricing Strategy: Develop a Research-driven or data-driven pricing strategy that justifies the premium cost of the client’s protein powder. Research competitor pricing for premium and sustainable protein powders. Analyse consumer price elasticity for sustainable protein products. Tools: Competitive analysis, pricing surveys, conjoint analysis.
- Marketing Channels: Identify the most effective marketing channels to reach the target audience. Analyse the effectiveness of social media marketing, influencer marketing, partnerships with fitness centres, and online advertising targeting fitness enthusiasts. Tools: Social media analytics, influencer marketing platforms, competitor analysis.
Further Collaboration
Beyond your academic assignment, you can potentially cooperate with this company on various tasks, including:
- Graphic and package design
- Website development
- Conducting literature reviews on Premium Pricing
- Carrying out surveys and interviews to gather insights into consumers behaviour
A focused (e.g. competitors’ analysis) or broad approach (Marketing Plan) will be acceptable for collaboration.
Further information will be provided by the company.
You will have an additional meeting with a Leeds MBA Alumnus for academic support.
Each company works with a few students. apply now!
Apply Here!
