Industry:
Technology (AI)
Quick Overview
Company Introduction
We are an innovative venture in the field of AI technology, dedicated to enhancing mobile app accessibility. Our advanced tool uses cutting-edge technologies to deliver comprehensive analyses of code and user interfaces. We go beyond simply identifying accessibility issues; we provide actionable recommendations to ensure compliance and improve usability. Targeting empathetic founders in economies affected by the European Accessibility Act, our mission is to transform the industry by scaling our solution in alignment with the evolving digital landscape. The expanding market for digital accessibility tools, combined with forthcoming legislation such as the European Accessibility Act, presents us with a unique opportunity to lead and innovate.
Potential Direction
Marketing Plan
This Digital Accessibility Tool will target startups and SMEs with a freemium model, allowing users to access basic features at no cost, while advanced features and expanded capabilities are accessible through tiered annual subscriptions. We are exploring potential avenues for expansion.
Market Analysis:
- Leveraging industry reports and data to conduct an STP (Segmentation, Targeting, and Positioning) analysis, will assist the client in identifying ideal customer segments beyond startups and SMEs, particularly in light of new regulatory requirements.
Competitive Landscape:
- It is essential to understand the strengths and weaknesses of their competitors. This knowledge will inform their strategy and help position their offerings effectively in the marketplace.
Branding Strategy:
- Based on the market analysis and competitor insights, you can propose a strong brand that resonates with the target audience.
Bonus Point:
- Consider offering an academically-enhanced consulting report that will showcase your expertise and skillset.
Further Collaboration
Beyond your academic assignment, you can potentially cooperate with this company on various tasks, including:
- Writing and publishing blog posts about accessibility. (in return for credit and backlinks)
- Conducting literature reviews on the applications of AI in enhancing accessibility.
- Carrying out surveys and interviews to gather insights into user needs, preferences, and pain points.
- Engaging in legal and compliance research related to digital accessibility laws and standards globally, with a focus on preparing for the European Accessibility Act.
A focused (e.g. competitors’ analysis) or broad approach (Marketing Plan) will be acceptable for collaboration.
Further information will be provided by the company.
You will have an additional meeting with a Leeds MBA Alumnus for academic support.
Each company works with a few students. apply now!
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