Industry:
Mobile Apps (Music)
Quick Overview
Business Introduction
This case is a revolutionary music creation app designed to empower everyone, regardless of skill level, to become a music maker. Our mission is to break down the barriers to music production, making it accessible and intuitive for users of all ages and backgrounds.
Product Overview
The product is a mobile app that transforms your smartphone or tablet into a powerful and user-friendly music studio.
Current Target Market
- Aspiring Musicians (7+): We spark creativity and nurture a lifelong love of music in children by providing a fun and accessible way to explore musical expression.
- Content Creators: Influencers, social media enthusiasts, and YouTubers can leverage App’s music library to enhance their content with high-quality, custom soundtracks.
- Music Production Newbies: For those wanting to dip their toes into music creation, this App offers a gentle introduction, paving the way for further exploration in music production software.
Potential Direction
The clients offer two approaches, a general Marketing plan, or a more detailed analysis.
Marketing Plan
Market Analysis:
- Leveraging industry reports and data to conduct an STP (Segmentation, Targeting, and Positioning) analysis, will assist the client in identifying ideal customer segments, beyond their current targets
Competitive Landscape:
- It is essential to understand the strengths and weaknesses of their competitors. This knowledge will inform their strategy and help position their offerings effectively in the marketplace.
Branding Strategy:
- Based on the market analysis and competitor insights, you can propose a strong brand that resonates with the target audience.
Detailed Market Analysis
- Social Media Marketing: Craft a targeted social media campaign to build brand awareness and engage with potential users on relevant platforms.
A focused (e.g. competitors’ analysis) or broad approach (Marketing Plan) will be acceptable for collaboration.
Further information will be provided by the company.
You will have an additional meeting with a Leeds MBA Alumnus for academic support.
Each company works with a few students. apply now!
Apply Here!
