Industry:
Heath Tech (VR)
Quick Overview
Company Introduction
This case is provided by an innovative venture in the field of Health Tech, delivering bespoke virtual reality (VR) therapy Software supporting survivors of domestic abuse. The company is committed to empowering individuals to heal from their trauma and reclaim their lives.
Potential Direction
The client presents a unique opportunity for management students to explore the intersection of business, technology, and psychology. Here are some potential research and assignments in Marketing Management:
Marketing Plan
Market Analysis:
- Leveraging industry reports and data to conduct an STP (Segmentation, Targeting, and Positioning) analysis with a specific focus on domestic abuse survivors and therapists, will assist the client in identifying new approaches to client acquisition.
Competitive Landscape:
- It is essential to understand the strengths and weaknesses of their competitors. This knowledge will inform their strategy and help position their offerings effectively in the marketplace.
Branding Strategy:
- Based on the market analysis and competitor insights, you can propose a strong brand that resonates with the target audience.
Bonus Point:
- Consider offering an academically-enhanced consulting report that will showcase your expertise and skillset.
Further Collaboration
Beyond your academic assignment, you can potentially cooperate with this company on various tasks, including:
- Website development
- Search Engine Optimisation (SEO)
- Public Relations (PR) with a specific focus on local advertisements and influencers
A focused (e.g. competitors’ analysis) or broad approach (Marketing Plan) will be acceptable for collaboration.
Further information will be provided by the company.
You will have an additional meeting with a Leeds MBA Alumnus for academic support.
Each company works with a few students. apply now!
Apply Here!
