Industry:
Heath Tech (AI)
Quick Overview
Company Introduction
This case is provided by a pioneering healthcare technology company dedicated to empowering young people with neurodiversity. The product leverages the power of Artificial Intelligence (AI), immersive reality (IR), and gamification to create a safe and engaging platform that fosters social-emotional learning and builds resilience.
Product Overview
The flagship product is an AI-driven IR software designed specifically for neurodivergent youth.
Potential Direction
The client presents a great opportunity for management students to explore the intersection of business and technology. Here are some potential research and assignments in Marketing Management:
Marketing Strategy
Market Analysis:
- Leveraging industry reports and data to conduct an STP (Segmentation, Targeting, and Positioning) analysis with a specific focus on young people with neurodiversity, such as Autism Spectrum Disorder (ASD), Attention Deficit Hyperactivity Disorder (ADHD), and learning disabilities., will assist the client in identifying new approaches to client acquisition.
Competitive Landscape:
- It is essential to understand the strengths and weaknesses of their competitors. This knowledge will inform their strategy and help position their offerings effectively in the marketplace.
Branding Strategy:
- Based on the market analysis and competitor insights, you can propose a strong brand that resonates with the target audience.
Bonus Point:
- Consider offering an academically-enhanced consulting report that will showcase your expertise and skillset.
A focused (e.g. competitors’ analysis) or broad approach (Marketing Plan) will be acceptable for collaboration.
Further information will be provided by the company.
You will have an additional meeting with a Leeds MBA Alumnus for academic support.
Each company works with a few students. apply now!
Apply Here!
