Marketing Management Project Sample
And some suggestions to make your case more appealing to students
The Marketing Management project is one of the most popular projects among our clients.
A marketing plan is essentially a roadmap that outlines the strategies and tactics a business will use to reach its marketing goals. These student-driven projects cover critical aspects such as external business analysis, including tools like PESTEL analysis (Political, Economic, Social, Technological, Environmental, and Legal factors). They also conduct market segmentation and competitor analysis using industry reports and real market data, and based on this, they design the marketing mix (Product, Price, Place, Promotion) for your business.
Whether a business doesn’t have a formal marketing strategy yet or is looking to update an existing one, students can help. By sharing your case with some basic information about your product, management students can get in touch with you and create a tailored marketing plan for your business.
Students often bring new ideas for targeting and attracting customers. These projects provide a holistic overview of your marketing strategy, competitors, and external environment, making them a great tool for those looking to refine their approach.
While many businesses find the Marketing Management project insightful, those needing more in-depth or focused research might prefer specialised projects like Strategic Management or consumer behavior analysis and other available directions.
General Structure of a Student Marketing Project:
The structure of a marketing project can vary depending on the student’s field of study and their university. Typically, students submit their proposals when applying to collaborate with a business.
Introduction
This section provides an overview of the product, company, and its value proposition for the market, along with the marketing goals and objectives of the plan.
Recommendation: Providing more information about your product at the beginning helps students to better connect with your case. This initial input helps them quickly grasp the essence of your product and more likely to propose to you. Once you’ve selected a student (and signed an NDA if necessary), providing detailed information will significantly improve the quality of the report.
Comprehensive External Analysis:
External analysis may include PESTLE or scenario analysis. In this section, management students examine external factors like political, social, and environmental influences and assess their impact on your business. This academic yet practical model helps businesses identify external threats and opportunities, allowing them to develop more effective strategies.
Recommendation: To receive a high-quality report, guide students by sharing key insights. Are there any upcoming regulatory changes that could present opportunities or threats to your business? What about environmental shifts? Your initial ideas will set the direction for deeper analysis.
Market Segmentation, Targeting, and Positioning (STP):
One of the most exciting parts of a marketing report is the STP analysis. In this section, students use statistical data, industry reports, and their creativity to segment the market, identifying accessible and relevant groups that align with your business and product. They then propose targeting strategies and positioning ideas tailored to those segments.
This section is a foundational element of both marketing and business, as it defines the framework for identifying potential customers and the next steps in your marketing efforts.
Recommendation: Providing leads on data sources and an overview of your current and target customers will help students gather better insights, resulting in a more refined output. Additionally, offering key information at the outset makes your case more attractive to students, sparking ideas and increasing the likelihood of them selecting your case for their project.
Competitor Analysis and Differentiation:
There are various models for competitor analysis, with SWOT being one of the most popular. In this section, students examine both your strategic and general competitors, providing insights that can help you identify and enhance your competitive advantages. Not only does this analysis offer a broad understanding of industry standards, but it can also highlight untapped niche areas and opportunities for differentiating your product and company.
Recommendation: To improve the quality of competitors’ analysis, we suggest that while interacting with students, introduce some of your key competitors and highlight your distinct differences from them. This will help guide their analysis toward more relevant and insightful results.
Branding:
In this part, students use academic models to propose overall branding strategies for your business. In a high-quality report, these branding suggestions will align with the previous findings and be tailored to your target market.
Note: Keep in mind that in an academic context, branding goes beyond just visuals like logos and colours. A marketing plan report will focus less on graphic design and more on strategic aspects of branding, such as messaging, positioning, and identity.